Bankcard Services Gift and Loyalty Programs

How do you measure the success of your gift and loyalty card program?  To the thousands of merchants who have chosen Bankcard Services, success means a system that is easy to implement and expand while generating maximum sales at the lowest possible cost.

You will appreciate Bankcard Services commitment to your success in many ways, large and small.  From the air-tight security of our data systems to the little stickers you'll place on your phones or terminals should you ever need to call us.

We call it the Bankcard Services Advantage.  You will call it a great decision.

Adding Gift and Loyalty card options to your business is quick and easy and requires no additional paperwork.  Gift and Loyalty Cards are plastic cards designed with customized logos and designs for your business. They perfectly fit in wallet and are simple to use as they can be swiped through many common credit card processing terminals. With such advantages, they have replaced the old paper gift certificates and now have been widely accepted by many stores across the country. The "gift value" can be added for multiple times and generally stored on the host database by swiping a magnetic stripe card through an existing POS terminal. Loyalty Cards are similar to Gift Cards and used to track and reward VIP customers. The tracking data may include number of store visits, purchase amounts, purchase frequency, and many more. Loyalty Cards can serve as an effective marketing tool to increase sales and customer relations. Moreover, Loyalty Cards can share the same features with Gift Card or they can be simply combined on the same card. 


Bankcard Services Merchandise Return Card Program

Utilizing gift cards for merchandise returns is fast becoming the preferred return process because it allows retailers to retain a greater percentage of their revenue from in-store sales.  In the past, the merchant has simply exchanged merchandise for an in-store voucher or certificate.  However, a new trend in the gift card industry has been to make the return or exchange process more unique and special for the consumer - utilizing as in-store credit card.  Bankcard Services has recognized that product need and created a stylish card specifically for this unique occasion the Merchandise Return Card.  The merchandise Return Card creates value for the consumer in the following ways:

1. The consumer is given something that is more tangible and of a higher perceived value than a hand-written gift certificate or regular gift card.
   
2. They don't have to make an exchange decision at the moment they make the return.  They can feel free to take their time and make the purchase that is right for them rather than hanging on to merchandise and a receipt.
   
3. The consumer feels the exchange process is unique and pleasant in that they are receiving a "special" card.  Having a special card for the return process also helps the return policies of the store.
   
4. The return policy becomes more efficient and is more easily tracked and controlled while streamlining the store's accounting process.  It also gives the merchant a greater return on their gift/loyalty card program investment.
   

The overall impression made by a Merchandise Return Card will a memorable experience for customers while also providing greater value to both card holders and merchants.  Start creating value for you and your customers by ordering your Merchandise Return Cards today!

Merchant Benefits

  A.  Build brand awareness
  B.  Stimulate first-time purchases and open new sales channels
  C.  Retain current customers by boosting customer loyalty 
  D.  Safe and easy application
  F.  Efficient database management


BankCard Services Gift And Loyalty Card Advantage